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How a $15 bet won a client for life! (Video)

In this video, Bob Gray shares his experience with a vendor who offered to save him a $15 delivery charge if he could say a long word backwards. This skill is one for which he is in the Guinness Book of Records. The vendor’s personalized approach, including visiting Bob’s website and tailoring the email, made him feel valued and gained them a customer for life. Learn how personalized service can create lasting connections and turn customers into advocates.

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