Why a Strong Memory Can Multiply Your Sales Income


I will be completely upfront in telling you that I think any person, in any occupation, can strongly benefit from improving his or her memory. It’s just one of those skills that carries over into so many parts of your personal and professional life that it would be hard to overvalue.

With that being said, however, one of the groups that I tend to work with most often are salespeople. If ever there were a set of professionals who could use a memory presentation to make more money right away, it’s these hard-working folks who turn ideas into commission checks.

How can a stronger memory multiply your sales income? Here are just a few of the most obvious ways:

By helping you to remember every key point in a sales presentation. Using this system can assist you in not only recalling key points, but also delivering them in the correct sequence. Too many times salespeople give a dynamite presentation only to remember 30 minutes later that they forgot a key point. This leads to lost credibility . . . and potentially lost sales.

By helping you to remember customer names. Is there anything worse than sitting face to face with an important prospect – or seeing them at a convention or social setting – and not being able to remember their name? Putting names together with faces is the top challenge that salespeople ask me about, and it’s also one of the easiest skills to teach.

By letting you build stronger relationships with clients and colleagues.There is more to building rapport with customers than remembering names, of course. The more you can recall about their spouse, children, career background, and so on, the easier it is for your buyers to feel like they know and like you.

By giving you an edge with product knowledge and account details. There is also a professional component to your memory. When you have key product features, prices, part numbers, and other details available off the top of your head, you look and feel more confident. In addition, you are able to move sales forward more quickly.

By keeping you on top of what your competitors are selling. If you are able to master your competitors’ products as well as your own, you can counter nearly any objection. It isn’t enough to know about your industry – you need to be able to remember all key information at a moment’s notice to make it worthwhile.

To find out more about memory training for salespeople and my entertaining keynotes and seminars, contact my office today.

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