Answer this problem quickly.

A coffee and a cookie together cost $1.10. The coffee cost $1 more than the cookie. How much does the coffee cost?

Most people say $1, which is wrong.

The coffee costs $1.05 and the cookie 5¢.

Our brain often takes shortcuts based on how important it thinks accuracy is over speed. It usually opts for speed, giving rules of thumb too much consideration over straight logic.

This is evident when we make assumptions about someone based on how they are dressed and even how they speak.

By the way, if you know of a place that sells coffee and a cookie for $1.10…let me know!

Funny, unique and interactive in his entertaining conference keynotes and workshops, Bob Gray reveals the untapped potential in each of us. His empowering systems and their many applications in the business world give participants immediate ‘walk away’ value. Book Bob Gray today as your next conference keynote speaker.

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