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Better memory better sales.

How often have you attended a networking event and you bump into someone you’ve met before and you cannot remember a thing about them?

Imagine the impact you could have on your business and your sales if you could walk into a networking event and recall the names of everyone you previously met?

This is the difference between a trained memory and an untrained memory

Take two salespeople selling a comparative service/product, similar features, benefits, price range. They both meet a potential client at a networking event. Two months later all three of them are attending the same conference. Each of the salespeople individually encounter the potential client. Salesperson 1 cannot remember the name of the potential client or where they previously met. Salesperson 2 not only remembers the potential clients name and where they met, but also their partners name who was introduced to them in their first meeting, they also recall they were a huge soccer fan and they were a die-hard Arsenal supporter …. who do you think gets the sale?

Salesperson 2 is not selling a superior product or service; they are selling a superior encounter. People do business with people they like, people they trust, trust builds relationships, relationships builds business.

Salespeople with a trained memory will always outperform salespeople without.

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Digital Amnesia

How Technology is Stealing Your Brain…and how to steal it back!

Digital Amnesia: The experience of forgetting something important because you trust a connected device!

Since we’ve been able to place more memory power in the palm of our hand than was used to land a man on the moon, we’ve banished our own memory to the back burner. The more we rely on technology to retrieve information, the more we erode the process to recall that information ‘naturally’ and we trigger Digital Amnesia.

So is this a problem? Well, aside from the mental health aspects, here’s just one scenario. You have a pre-arranged appointment, you have reviewed all the pertinent information about that client/customer/patient, you’re able to ask after their spouse/partner, kids, calling them all by name, you can even comment on their favourite sports team. They feel you have a great relationship.

A month later you bump into them unexpectedly, not only have you ‘forgotten’ their spouse/partners, kids, names…you can’t even recall THEIR name. How’s that relationship now? How’s your credibility now? How helpful is that device now?

In Bob’s latest highly interactive, empowering, and funny, keynote presentation, he shows you how to keep your memory in shape, how to steal your brain back from technology…and how you’ll never again need to say “Sorry, I forgot your name”.

This same method, which is the foundation of all memory systems dating back thousands of years, can be adapted to recall any sequential information such as presentations, lists, safety procedures and more.

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Your brain doesn’t always tell you the truth, it often lies to you.

Answer this problem quickly.

A coffee and a cookie together cost $1.10. The coffee cost $1 more than the cookie. How much does the coffee cost?

Most people say $1, which is wrong.

The coffee costs $1.05 and the cookie 5¢.

Our brain often takes shortcuts based on how important it thinks accuracy is over speed. It usually opts for speed, giving rules of thumb too much consideration over straight logic.

This is evident when we make assumptions about someone based on how they are dressed and even how they speak.

By the way, if you know of a place that sells coffee and a cookie for $1.10…let me know!

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Here I show a customized ending to a keynote for my Australian client.

One of my biggest challenges when I keynote is convincing the audience that I do NOT have an innate ability to remember things, it is not a ‘natural’ ability…it is an application of systems that ANYONE can learn, adapt and apply to their business. Adapting these systems allow you to stand out from your competition.

Watch the video, it’s just a couple min’s, it will show you the untapped power of our brains.

Funny, unique and interactive in his entertaining conference keynotes and workshops, Bob Gray reveals the untapped potential in each of us. His empowering systems and their many applications in the business world give participants immediate ‘walk away’ value. Book Bob Gray today as your next conference keynote speaker.  Watch Bob in action.

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Ask the average person what percentage of our brain we use and the majority will say 10%, very few will say we use 100%, which would be the correct answer. Imaging methods have shown that even simple tasks produce activity throughout the whole brain.

So where did this 10% myth come from?  It seems to be traced back to the American psychologist William James, who in his 1906 speech ‘The Energies of Men’ said:

“We make use of only a small part of our possible mental and physical resources.”

He never actually stated a percentage, yet somehow along the way this ‘undeveloped potential’ was picked up and morphed into a percentage. One example is a 1929 ad that ran in The World Almanac, which read:

‘Scientists and psychologists tell us we only use 10 percent of our brain power’.

But it really took hold and was popularized in 1936 when American writer Lowell Thomas, in the preface to Dale Carnegies best seller How to Win Friends and Influence People, falsely stated that:

“Professor William James of Harvard used to say that the average man develops only ten percent of his latent mental ability.”

Then there was no stopping it. Fortunes and careers have been made over the years with self-help books tapping into this myth. Individuals involved with the paranormal have championed this ‘fact’ to explain the potential for psychic powers.

Even Uri Geller, remember him? He made a career out of convincing people he could bend metal with his mind. He claims in his book, Uri Geller  Mind-Power Book:

“Most of us only use 10 percent of our brains if that.”

Having us believe that he has tapped into some, if not all of the remaining 90%.

Think about it logically, if big chunks of our brain were never used, then damaging them would have no effect on us.

Funny, unique and interactive in his entertaining conference keynotes and workshops, Bob Gray reveals the untapped potential in each of us. His empowering systems and their many applications in the business world give participants immediate ‘walk away’ value. Book Bob Gray today as your next conference keynote speaker.  Watch Bob in action.

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If I asked you to go grocery shopping without writing a list, how would you attempt to remember it? Let’s say you needed:

1. Chicken
2. Eggs
3. Milk
4. Ketchup
5. Laundry Detergent
6. Toothpaste
7. Bread
8. Mushrooms
9. Lettuce
10. Peas

Most people would use rote memorization, constantly repeating the list over and over until they thought they had it, painful stuff. Here’s a better way, which shows the power of visual memory.

First memorize these rhyming objects:

1 = Bun

2 = Shoe

3 = Tree

4 = Door

5 = Hive

6 = Sticks

7 = Heaven

8 = Gate

9 = Wine

10 = Pen

Now I’d like you to link, in as crazy way as possible, the 10 item-shopping list, to these new images representing the numbers from 1-10. I’ll start you off with the first three.

Bun to Chicken. See a gigantic Chicken sitting between the two halves of a hamburger bun, perhaps wearing the top half as a hat, see it pecking at the bottom half and the top half keeps falling off, so it keeps picking it up and placing it back on its head.

Shoe to Eggs. Imagine yourself cracking eggs into your favorite shoes. See yourself sliding your feet into your shoes and breaking the yolks. They spray out from your shoes covering the whole area with a thick yellow gooey mess.

Tree to Milk. Imagine tipping over a huge Oak tree with your hands, as it topples, gallons and gallons of Milk gush from the ground like an oil geyser. It’s a milk geyser. See yourself covered in dripping milk.

Okay, go ahead and do the same with the remaining list. Remember, the more ridiculous the image the better. Once you finish, see how many you can remember. Then come back.

So how did you do? If your images were crazy, you should not only have been able to remember all ten in order, but you should also be able to recall them out of order. If I say 3, what do you see? 3/Tree, uprooting the tree and the geyser of milk. How about 5, 8, 7? Easy isn’t it?

This is an easy demonstration of the power of visualization. The next time you go grocery shopping or go to write down a to-do list, try this method, your brain will thank you.

Bob’s book Right Brain Rapid Recall which covers this system (The Peg) in more depth is available here http://www.memoryedge.com/online-store/

Download my new app for remembering names  BOB’S APP

Funny, unique and interactive in his entertaining conference keynotes and workshops, Bob Gray reveals the untapped potential in each of us. His empowering systems and their many applications in the business world give participants immediate ‘walk away’ value. Book Bob Gray today as your next conference keynote speaker.

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Being in the, ‘how to improve your memory’, business all these years, I’ve heard that joke many, many times.  Funny as it is, there’s a great deal of truth behind it.  Not that you will actually improve your memory by lending someone some money, but analyzing why you remember, and applying these reasons to everyday memory problems, will improve your memory.

It’s simple really, it comes down to focus and what’s important to you. You see, when you lend someone some money, let’s say $100, it’s not done without thought and focus, you don’t casually whip out five $20 bills and hand them over without any thought or conversation. No, there is a discussion, probably about why he/she needs the loan, when it will be paid back and so on, and you naturally have a laser sharp focus on those details, especially the ‘when will it be paid back’ bit, because it’s important to you.  Money is important to most of us, so we log that information into our memory; we maybe even write it down later or log it into our phone. The bottom line is, we help our memory to work more effectively because of this focus.

Ask yourself, how focused am I when I’m introduced to someone?  Do I afford them the same laser focus on their details? Will I remember their name tomorrow? How about the name of their spouse who I was just introduced to? Do I write their names down? Again, bottom line, do you place the same importance on details about your clients or customers as you do the $100?  Probably not, but when you do, that’s when you will start to tap into the astonishing power of your memory, you just need to give it a helping hand, make remembering names important to you…basically, lend your brain some money, and you will be amazed at what it can do.

Funny, unique and interactive in his entertaining conference keynotes and workshops, Bob Gray reveals the untapped potential in each of us. His empowering systems and their many applications in the business world give participants immediate ‘walk away’ value. Book Bob Gray today as your next conference keynote speaker.  Watch Bob in action.

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