Better memory better sales.

How often have you attended a networking event and you bump into someone you’ve met before and you cannot remember a thing about them?

Imagine the impact you could have on your business and your sales if you could walk into a networking event and recall the names of everyone you previously met?

This is the difference between a trained memory and an untrained memory

Take two salespeople selling a comparative service/product, similar features, benefits, price range. They both meet a potential client at a networking event. Two months later all three of them are attending the same conference. Each of the salespeople individually encounter the potential client. Salesperson 1 cannot remember the name of the potential client or where they previously met. Salesperson 2 not only remembers the potential clients name and where they met, but also their partners name who was introduced to them in their first meeting, they also recall they were a huge soccer fan and they were a die-hard Arsenal supporter …. who do you think gets the sale?

Salesperson 2 is not selling a superior product or service; they are selling a superior encounter. People do business with people they like, people they trust, trust builds relationships, relationships builds business.

Salespeople with a trained memory will always outperform salespeople without.

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Digital Amnesia

How Technology is Stealing Your Brain…and how to steal it back!

Digital Amnesia: The experience of forgetting something important because you trust a connected device!

Since we’ve been able to place more memory power in the palm of our hand than was used to land a man on the moon, we’ve banished our own memory to the back burner. The more we rely on technology to retrieve information, the more we erode the process to recall that information ‘naturally’ and we trigger Digital Amnesia.

So is this a problem? Well, aside from the mental health aspects, here’s just one scenario. You have a pre-arranged appointment, you have reviewed all the pertinent information about that client/customer/patient, you’re able to ask after their spouse/partner, kids, calling them all by name, you can even comment on their favourite sports team. They feel you have a great relationship.

A month later you bump into them unexpectedly, not only have you ‘forgotten’ their spouse/partners, kids, names…you can’t even recall THEIR name. How’s that relationship now? How’s your credibility now? How helpful is that device now?

In Bob’s latest highly interactive, empowering, and funny, keynote presentation, he shows you how to keep your memory in shape, how to steal your brain back from technology…and how you’ll never again need to say “Sorry, I forgot your name”.

This same method, which is the foundation of all memory systems dating back thousands of years, can be adapted to recall any sequential information such as presentations, lists, safety procedures and more.

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Your brain doesn’t always tell you the truth, it often lies to you.

Answer this problem quickly.

A coffee and a cookie together cost $1.10. The coffee cost $1 more than the cookie. How much does the coffee cost?

Most people say $1, which is wrong.

The coffee costs $1.05 and the cookie 5¢.

Our brain often takes shortcuts based on how important it thinks accuracy is over speed. It usually opts for speed, giving rules of thumb too much consideration over straight logic.

This is evident when we make assumptions about someone based on how they are dressed and even how they speak.

By the way, if you know of a place that sells coffee and a cookie for $1.10…let me know!

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Here I show a customized ending to a keynote for my Australian client.

One of my biggest challenges when I keynote is convincing the audience that I do NOT have an innate ability to remember things, it is not a ‘natural’ ability…it is an application of systems that ANYONE can learn, adapt and apply to their business. Adapting these systems allow you to stand out from your competition.

Watch the video, it’s just a couple min’s, it will show you the untapped power of our brains.

Funny, unique and interactive in his entertaining conference keynotes and workshops, Bob Gray reveals the untapped potential in each of us. His empowering systems and their many applications in the business world give participants immediate ‘walk away’ value. Book Bob Gray today as your next conference keynote speaker.  Watch Bob in action.

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This unexpected customer service took me by surprise. After delivering a recent keynote presentation, I decided to send the client a gift basket to say thanks.  I looked up a company in Ottawa and chose a gift.  The next day I received an email with my invoice and this note attached:

Dear Bob,
Thank you for your order.
Delivery in Ottawa is $15.00.
However we offer Free Delivery to anyone who can say,
“Antidisestablishmentarianism” backwards on the spot.
Lee Anne
DreamWeaver
www.dreamweavergifts.ca

It took Lee Anne perhaps 15 minutes of her time to look up my website from my email address, watch the short video, and get a sense of myself, and then personalized the email with the $15 off.
Do you think I’ll ever use anyone else in Ottawa?
It’s the small things that make all the difference.
Think how you can make your next interaction with your customers or clients more ‘memorable’.

Funny, unique and interactive in his entertaining conference keynotes and workshops, Bob Gray reveals the untapped potential in each of us. His empowering systems and their many applications in the business world give participants immediate ‘walk away’ value. Book Bob Gray today as your next conference keynote speaker.  Watch Bob in action.

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Ask the average person what percentage of our brain we use and the majority will say 10%, very few will say we use 100%, which would be the correct answer. Imaging methods have shown that even simple tasks produce activity throughout the whole brain.

So where did this 10% myth come from?  It seems to be traced back to the American psychologist William James, who in his 1906 speech ‘The Energies of Men’ said:

“We make use of only a small part of our possible mental and physical resources.”

He never actually stated a percentage, yet somehow along the way this ‘undeveloped potential’ was picked up and morphed into a percentage. One example is a 1929 ad that ran in The World Almanac, which read:

‘Scientists and psychologists tell us we only use 10 percent of our brain power’.

But it really took hold and was popularized in 1936 when American writer Lowell Thomas, in the preface to Dale Carnegies best seller How to Win Friends and Influence People, falsely stated that:

“Professor William James of Harvard used to say that the average man develops only ten percent of his latent mental ability.”

Then there was no stopping it. Fortunes and careers have been made over the years with self-help books tapping into this myth. Individuals involved with the paranormal have championed this ‘fact’ to explain the potential for psychic powers.

Even Uri Geller, remember him? He made a career out of convincing people he could bend metal with his mind. He claims in his book, Uri Geller  Mind-Power Book:

“Most of us only use 10 percent of our brains if that.”

Having us believe that he has tapped into some, if not all of the remaining 90%.

Think about it logically, if big chunks of our brain were never used, then damaging them would have no effect on us.

Funny, unique and interactive in his entertaining conference keynotes and workshops, Bob Gray reveals the untapped potential in each of us. His empowering systems and their many applications in the business world give participants immediate ‘walk away’ value. Book Bob Gray today as your next conference keynote speaker.  Watch Bob in action.

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What you need to know about Brain Games is quite disheartening. A popular Brain Training company was fined $2M in 2016 for deceptive advertising, claiming amongst other things that their Brain Games could help stave off memory loss, Dementia and even Alzheimer’s. But it turns out they have no science to back it up.

The ads claimed that spending 10-15 minutes a day 3 times a week with their Brain Games would ‘unlock your full potential in every aspect of life.’

‘Brain Games’ enable you to play the exercises quicker, fooling many people into believing they are actually getting smarter.

If you constantly play a video game, through familiarity, you will get better at that video game, but it won’t make you better at things that matter, like better job performance or actually increasing your ability to remember better.

If you truly want to exercise your brain, the activity needs to be something new.

It needs to be challenging, like learning a new language, learning to play an instrument or taking up a new sport.

And it needs to be fun, emotional and physical enjoyment is important to the brains learning process. So unless you’re playing Brain Games for any reason than having fun, save your money and……forget about them!

An App to Remember….literally. Download my new App for remembering people. It downloads their photo from the web.

Funny, unique and interactive in his entertaining conference keynotes and workshops, Bob Gray reveals the untapped potential in each of us. His empowering systems and their many applications in the business world give participants immediate ‘walk away’ value.  Watch Bob’s video to see if he is a fit as your next conference keynote speaker. Book Bob Gray here or call 905-430-3115

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For those of us in our 50’s or older, here’s a question. When you were in high school or university and you forgot something, did you ever say, ‘Oh dear, another university senior moment’? Of course you didn’t, you probably just brushed it off without as much as a second thought.

It seems once we turn 50 that every little slip of our memory suggests we are heading down a dementia tunnel. A memory study was conducted amongst a group of seniors, one group was told that our memory declines as we age, the other group was told the opposite, that it doesn’t change much at all. They were given a memory test, sure enough, the group that was told our memory declines, did much worse than the positive group. In fact the positive group didn’t do much worse than a controlled group of college students.

So it turns out that ‘worrying’ about our memory, or those ‘senior moments’ is one of the worse things you can do for your memory. So the next time you stand in front of the open fridge door wondering why you’re standing there, forget where you put your glasses or why you walked from one room to another…..forget about it……literally.

Funny, unique and interactive in his entertaining conference keynotes and workshops, Bob Gray reveals the untapped potential in each of us. His empowering systems and their many applications in the business world give participants immediate ‘walk away’ value. Give him a call, see if he’d be a fit as your next conference keynote.

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